S&C Global Network - AI - Marketing Analytics - Analyst



Marketing & Communications, Software Engineering, IT, Data Science
Gurugram, Haryana, India
Posted on Tuesday, June 18, 2024

Entity: - Accenture Strategy & Consulting

Team: - Global Network – Data & AI

Practice: - Marketing Analytics

Title: - Ind & Func AI Decision Science Analyst – Level 11

Job location: - Gurgaon / Bangalore / Mumbai / Hyderabad

About S&C Global Network - Data & AI: -

Accenture Global Network - Data & AI practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.


  • As part of our Data & AI practice, you will join a worldwide network of smart and driven colleagues experienced in leading statistical tools, methods, and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
  • Accenture will continually invest in your learning and growth. You'll work with Data Driven analytics experts, and Accenture will support you in growing your own tech stack and certifications.
  • In S&C GN - Data & AI you will understand the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.

What you would do in this role

  • Working through the phases of project
    • Define data requirements for Data Driven Growth Analytics capability.
    • Clean, aggregate, analyze, interpret data, and carry out data quality analysis.
    • Knowledge of market sizing, lift ratios estimation.
    • Experience in working with non-linear optimization techniques.
    • Proficiency in Statistical Timeseries models, store clustering algorithms, descriptive analytics to support merch AI capability.
    • Hands on experience in state space modeling and mixed effect regression.
    • Development of AI/ML models in Azure ML tech stack.
    • Develop and Manage data pipelines.
    • Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling elasticity models.
    • Working knowledge of resource optimization
    • Working knowledge of NLP techniques, large language models.
  • Working along with the team and consultant/manager
  • Well versed with creating insights presentations and client ready decks.
  • Should be able to mentor and guide junior resources.
  • Should have strong communication skills.
  • Logical Thinking – Able to think analytically, use a systematic and logical approach to analyze data, problems, and situations. Notices discrepancies and inconsistencies in information and materials.
  • Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track, and report progress.

Who we are looking for?

  • Bachelor/Master degree in Statistics/Economics/ Mathematics/ Computer Science or related disciplines with an excellent academic record
  • Must have at least 2+ years of work experience in Retail/CPG - Marketing analytics with a reputed organization.
  • Must have knowledge of SQL, R & Python language and at-least one cloud-based technology (Azure, AWS, GCP)
  • Must have knowledge of building price/discount elasticity models and conduct non-linear optimization.
  • Must have good knowledge of NLP models, Large Language Models and applicability to industry data.
  • Must have AI capability migration experience from one cloud platform to another. Manage documentation of data models, architecture, and maintenance processes
  • Understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, SQL, PySpark.
    • Proficiency in visualization tools such as PowerBI or Tableau would be advantageous.
    • Knowledge of CPG, Retail industry.
  • Proficient in Excel, MS word, PowerPoint, etc.
  • Strong client communication.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.